A creative brief is a document often used in advertising to keep a creative team on the same page. It includes information about the intended message and audience for the communication or campaign. Make no mistake, a blog is not an advertisement, but some of the principles of strategic communication may still apply. The name of the blog, the images and colors used and the style of writing all act as a kind of advertisement for anyone who finds it and asks themselves, "hey, what's this all about and is it worth my time reading it?"
If you have not already completed your creative brief, you might check out the below videos to introduce the concept of the creative brief to your students.
You may also bring up some of the below questions for discussion.
How is your blog user different or the same as a "customer?"
How is a blog user different than an "audience"?
What is a brand?
What are the benefits of branding your blog?
What story does your blog tell?
How will the words and images you select help users understand what your blog is about?
"That's why we can't have nice things"
9 years ago
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